Keyword Bidding System
With eClickZ's easy to use AdCenter® PPC system, you can adjust your bid amount for each keyword according to the ranking and exposure you want, or you can set a maximum bid for the entire campaign. The higher you bid on your targeted keywords, the higher your ad listing will appear in the search results. Again, it is all up to you.
You can set daily budget caps, the maximum amount you want to spend on ads within a campaign per day. Active ads will receive clicks until the cost of those clicks (based on your max CPCs) reaches your pre-selected daily budget, and you will never be charged more than that. Your ads are then taken out of distribution until the beginning of the following day. Depending on your ad traffic and other factors, you may not receive enough clicks to reach your daily budget.
You can set the Targeting Max CPC (cost-per-click), the maximum amount you are willing to pay for clicks to a particular Targeting item. Setting individual CPCs for these is optional, but it can help you optimize your campaign for the best results.